When a business wants to invest in a high quality app for its audience, one of the first questions many people have is which platform to invest in first; IOS or Android? When choosing between two major mobile platforms, it's important to understand their differences so you can make the right decision for your business and customers. Keep these factors in mind when choosing which mobile platform to launch first. User population When choosing a startup approach to mobile app development, you first need to understand your primary user base, including where your users are located and what their spending behaviors are. Currently, Android has the largest platform market share in the world at 72.48%, however, Apple lags far behind Android in terms of consumer spending in the App Store, 65 cents per dollar spent on iOS apps. If your app is being built for a large, international audience, Android may be the right place to start app development, but if your app is built to generate revenue from consumer spending, iOS may be a better approach. Early development. Keep in mind that while Android has a large market share for total users and iOS apps generate the most revenue from consumer spending, the two platforms are pushing each other too hard. Keep an eye on the expansion and development trends between these two platforms to keep abreast of what's happening in the mobile marketplace. App monetization Monetization strategies for apps on both platforms actually reflect the overall reach of the platform companies. In general, Android apps are more likely to be ad-supported, while iOS apps require a purchase or initial investment to download the app. It should be noted that paying for apps on both platforms is still very common, and ad-supported apps are also a common occurrence for iOS apps. Consumer spending has reached a record high of $ 112 billion in 2020, so while it's important to look at high-level trends when formulating monetization strategies, it's important to get a brief overview of the purpose of your application. What happens is where your primary user base is located, and their behavioral spending habits lead to an effective implementation of an application that will provide greater returns over time. User adoption rate Android is an open-source solution, which means you have more overall flexibility to develop your application, but with the Android operating system, platform updates are discontinued by carriers. This directly contributes to the slow adoption rate for newer versions of Android users. IOS, however, boasts very fast adoption rates for newer versions of their operating systems. It is estimated that more than 84% of users have currently upgraded to the latest version of iOS, iOS 14. On iOS app development, first. Speed of app development Another important consideration when deciding on which platforms you want to publish your app is the speed of development or delivery. Delivery speed, whether you're working with an agency, freelancer or internal developer, directly affects the value of your app and market time. Android apps take 2-3 to 2-3 times longer to create due to issues with Android fragmentation and release cycles. For this reason, it may actually be a more time-consuming and cost-effective option for businesses to publish on iOS, despite the fact that Apple's approval process may involve more elaborate and tedious requirements, allowing the app to It takes several more days to submit the app. Store and watch it live on the App Store. Overall comfort Finally, you have to choose the one that you are most comfortable with; It's an intuitive feeling based on a strong foundation of consumer analysis, business goals and needs. There are many businesses that choose one or the other, just to find out that they were not successful in their choice because it did not meet their primary goal. Before you decide to move forward, make sure you have a solid and experienced mobile development partner for your chosen platform, and weigh your product carefully against the platform that is going to be right for your business. If you want to know more about which mobile platform might be the right choice for your app, call us for free technology advice. We will ask about your business, customer base and your industry to help you make the right decision to meet your business needs and overall strategy.
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